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Thinking

Brands should strive for memorable, not seamless Brands and business, can we measure the future?Strong brands perform better compared to the market Is intuition enough to build a strong brand?How Modern Design creates versatile brands Destroy ordinary: the dynamics of Modern Design How to build a good brand Brand Vitality Index: built to help brands prosper in today’s world Communicative design: branding with added soul The Age of retail experimentation Feel your way to success Ending planned obsolescence: the opportunity Sustainable packaging: unpacking the opportunities for brand Join the (culture) club Cancel culture is here to stay. Brands need to adapt.What’s so bad about being good?Leadership has not been easy in 2020 Is the office dead and buried?Airline brands need to seriously shape up post-Covid Destination brands versus Covid-19. Seconds out. We are all activists now Remote control: defining the future of the office Humans are in crisis. Who gives a damn about brands?Sport. Time to move the goalposts.The future of work is hybrid Learn from unicorns: purpose, communication and rituals count Health-bent: consumer brands, wellness and Covid-19 Why 2020 is the year to ditch brand valuation Mumbai Managing Director Lulu Raghavan honored as 2020 AACSB influential leader Tech leaders rate low on trust, at odds with the companies they run A good user experience ≠ a good brand experience Disruptors are coming for your industry. Are you ready?Don’t build a brand, build a community.New visual identity? Don’t get carried away by the tech How to brand the customer experience Joint ventures: when to tie the brand knot?WPP unveils the branding for its newest agency, Wunderman Thompson Superunion and Landor & Fitch: WPP’s radical evolution The age of small data Do androids dream of electric sheep?The six keys to a successful spinoff Learning to let go. Brand communities and why you need them.Branding for buildings: <br>Name your building before the public does Helping women rise: Internal barriers to our own success We talk trust in financial services with Banking Exchange Three ways master brands can navigate the M&A naming minefield The end of gender generalisation Turn story telling into story doing Can packaged food remain relevant?Connecting with consumers through culture What’s the difference between a Chief Marketing Officer and Chief Strategy Officer?AI finds its voice Institutionalising brand accountability Successful brand adaptation breeds longevity Meet Managing Director Lulu Raghavan Is “peak stuff” the end of traditional consumerism?What brands can do about the rising paradox between tech and gender The agility paradox When brands and iconic landmarks merge Landor & Fitch lead digital transformation for Saudi Hollandi Bank The first quantitative M&A brand benchmark Landor & Fitch launches Brand Differential, a new predictive brand research tool Five principles of creative disruption How to win in the BRICS markets Landor & Fitch transforms Nigeria’s leading commercial bank The millennial paradox: <br>a generation uncovered Survival of the fittest: the case for brand agility Creating the Taj Group Five fundamentals of great design: Story Fashion forward Five fundamentals of great design: Perception Inject Hope: Putting a human face to addiction How Airbnb controls its brand without controlling its customer experience Landor & Fitch develops fresh new brand strategy and visual identity for Mint Malaysian brands: Uncertainty is the only certainty Breakaway Brands®Brands that make you love them Eight principles of luxury Advice on branding in India Think global to go global: The next big challenge for Indonesian brands Mahindra takes on new identity The agile brand Eight principles of creativity Landor & Fitch’s branding secrets Eight principles of naming A new visual identity for 9/11 Day of Service and Remembrance Six simple tips for a successful brand launch Seven principles of design Does your brand sound as good as it looks?Eight principles of branding How customer segmentation helped Westfield USA find its muse How not to name The key to staying on-brand Branding explained to a child Reintroducing a British icon How to build a consistent archetype-based brand strategy The smells, tastes and sounds of sensory branding Landor & Fitch talks branding in The Big Book of Marketing Landor & Fitch appoints new Global CMO Register for our Cannes Lions 2022 Wrap Webinar L&F creative leaders named judges at D&AD Awards 2022