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Thinking
Retail Psychology: making experiences memorableBrands should strive for memorable, not seamlessBrands and business, can we measure the future?Strong brands perform better compared to the marketIs intuition enough to build a strong brand?How Modern Design creates versatile brands Destroy ordinary: the dynamics of Modern DesignHow to build a good brandBrand Vitality Index: built to help brands prosper in today’s worldCommunicative design: branding with added soulThe Age of retail experimentationFeel your way to successEnding planned obsolescence: the opportunitySustainable packaging: unpacking the opportunities for brandJoin the (culture) clubCancel culture is here to stay. Brands need to adapt.What’s so bad about being good?Leadership has not been easy in 2020Is the office dead and buried?Airline brands need to seriously shape up post-CovidDestination brands versus Covid-19. Seconds out. We are all activists nowRemote control: defining the future of the officeHumans are in crisis. Who gives a damn about brands?Sport. Time to move the goalposts.The future of work is hybridLearn from unicorns: purpose, communication and rituals countHealth-bent: consumer brands, wellness and Covid-19Why 2020 is the year to ditch brand valuationMumbai Managing Director Lulu Raghavan honored as 2020 AACSB influential leaderTech leaders rate low on trust, at odds with the companies they runA good user experience ≠ a good brand experienceDisruptors are coming for your industry. Are you ready?Don’t build a brand, build a community.New visual identity? Don’t get carried away by the techHow to brand the customer experienceJoint ventures: when to tie the brand knot?WPP unveils the branding for its newest agency, Wunderman ThompsonSuperunion and Landor & Fitch: WPP’s radical evolutionThe age of small data Do androids dream of electric sheep?The six keys to a successful spinoffLearning to let go. Brand communities and why you need them.Branding for buildings: <br>Name your building before the public doesHelping women rise: Internal barriers to our own successWe talk trust in financial services with Banking ExchangeThe end of gender generalisationThree ways master brands can navigate the M&A naming minefieldTurn story telling into story doingCan packaged food remain relevant?Connecting with consumers through cultureWhat’s the difference between a Chief Marketing Officer and Chief Strategy Officer?AI finds its voiceInstitutionalising brand accountabilitySuccessful brand adaptation breeds longevityMeet Managing Director Lulu RaghavanIs “peak stuff” the end of traditional consumerism?What brands can do about the rising paradox between tech and gender The agility paradoxLandor & Fitch lead digital transformation for Saudi Hollandi BankWhen brands and iconic landmarks mergeThe first quantitative M&A brand benchmarkLandor & Fitch launches Brand Differential, a new predictive brand research toolFive principles of creative disruptionHow to win in the BRICS marketsLandor & Fitch transforms Nigeria’s leading commercial bankSurvival of the fittest: the case for brand agilityThe millennial paradox: <br>a generation uncoveredCreating the Taj GroupFive fundamentals of great design: StoryFashion forwardFive fundamentals of great design: PerceptionInject Hope: Putting a human face to addictionHow Airbnb controls its brand without controlling its customer experienceLandor & Fitch develops fresh new brand strategy and visual identity for MintMalaysian brands: Uncertainty is the only certaintyBreakaway Brands®Brands that make you love themEight principles of luxuryAdvice on branding in IndiaThink global to go global: The next big challenge for Indonesian brandsMahindra takes on new identityThe agile brandEight principles of creativityLandor & Fitch’s branding secretsEight principles of namingA new visual identity for 9/11 Day of Service and RemembranceSix simple tips for a successful brand launchSeven principles of designDoes your brand sound as good as it looks?Eight principles of brandingHow customer segmentation helped Westfield USA find its museHow not to nameThe key to staying on-brandBranding explained to a childReintroducing a British iconHow to build a consistent archetype-based brand strategyThe smells, tastes and sounds of sensory brandingLandor & Fitch talks branding in The Big Book of MarketingLandor & Fitch Win 17 Transform AwardsMB named Creative Director of the YearLandor & Fitch wins with M&M'S Berlin at RDILandor & Fitch win two Golds with RenaultLandor & Fitch appoints new Global CMORegister for our Cannes Lions Wrap WebinarL&F creative leaders named judges at D&AD Awards 2022