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Thinking
Brands and business, can we measure the future?Strong brands perform better compared to the marketIs intuition enough to build a strong brand?How Modern Design creates versatile brands Destroy ordinary: the dynamics of Modern DesignHow to build a good brandBrand Vitality Index: built to help brands prosper in today’s worldCommunicative design: branding with added soulThe Age of retail experimentationFeel your way to successEnding planned obsolescence: the opportunitySustainable packaging: unpacking the opportunities for brandJoin the (culture) clubCancel culture is here to stay. Brands need to adapt.What’s so bad about being good?Leadership has not been easy in 2020Is the office dead and buried?Airline brands need to seriously shape up post-CovidDestination brands versus Covid-19. Seconds out. We are all activists nowRemote control: defining the future of the officeHumans are in crisis. Who gives a damn about brands?Sport. Time to move the goalposts.Learn from unicorns: purpose, communication and rituals countWhy 2020 is the year to ditch brand valuationMumbai Managing Director Lulu Raghavan honored as 2020 AACSB Influential LeaderTech leaders rate low on trust, at odds with the companies they runA good user experience ≠ a good brand experienceDisruptors are coming for your industry. Are you ready?Don’t build a brand, build a community.New visual identity? Don’t get carried away by the techHow to brand the customer experienceJoint ventures: when to tie the brand knot?WPP unveils the branding for its newest agency, Wunderman ThompsonThe age of small data Do androids dream of electric sheep?Branding for buildings: <br>Name your building before the public doesCan packaged food remain relevant?Learning to let go. Brand communities and why you need them.Meet Managing Director Lulu RaghavanIs your brand here to stay?Five principles of creative disruptionHow to win in the BRICS marketsCreating the Taj GroupFashion forwardFive fundamentals of great design: PerceptionThe Breakaway Brands® of 2014Brands that make you love themEight principles of luxuryAdvice on branding in IndiaA new visual identity for 9/11 Day of Service and RemembranceEight principles of designEight principles of brandingHow not to nameLandor & Fitch appoints new Global CMOL&F creative leaders named judges at D&AD Awards 2022