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Thinking
Brands should strive for memorable, not seamless
Brands and business, can we measure the future?
Strong brands perform better compared to the market
Is intuition enough to build a strong brand?
How Modern Design creates versatile brands
Destroy ordinary: the dynamics of Modern Design
How to build a good brand
Brand Vitality Index: built to help brands prosper in today’s world
Communicative design: branding with added soul
The Age of retail experimentation
Feel your way to success
Ending planned obsolescence: the opportunity
Sustainable packaging: unpacking the opportunities for brand
Join the (culture) club
Cancel culture is here to stay. Brands need to adapt.
What’s so bad about being good?
Leadership has not been easy in 2020
Is the office dead and buried?
Airline brands need to seriously shape up post-Covid
Destination brands versus Covid-19. Seconds out.
We are all activists now
Remote control: defining the future of the office
Humans are in crisis. Who gives a damn about brands?
Sport. Time to move the goalposts.
The future of work is hybrid
Learn from unicorns: purpose, communication and rituals count
Health-bent: consumer brands, wellness and Covid-19
Why 2020 is the year to ditch brand valuation
Mumbai Managing Director Lulu Raghavan honored as 2020 AACSB influential leader
Tech leaders rate low on trust, at odds with the companies they run
A good user experience ≠ a good brand experience
Disruptors are coming for your industry. Are you ready?
Don’t build a brand, build a community.
New visual identity? Don’t get carried away by the tech
How to brand the customer experience
Joint ventures: when to tie the brand knot?
WPP unveils the branding for its newest agency, Wunderman Thompson
Superunion and Landor & Fitch: WPP’s radical evolution
The age of small data
Do androids dream of electric sheep?
The six keys to a successful spinoff
Learning to let go. Brand communities and why you need them.
Branding for buildings: <br>Name your building before the public does
Helping women rise: Internal barriers to our own success
We talk trust in financial services with Banking Exchange
Three ways master brands can navigate the M&A naming minefield
The end of gender generalisation
Turn story telling into story doing
Can packaged food remain relevant?
Connecting with consumers through culture
What’s the difference between a Chief Marketing Officer and Chief Strategy Officer?
AI finds its voice
Institutionalising brand accountability
Successful brand adaptation breeds longevity
Meet Managing Director Lulu Raghavan
Is “peak stuff” the end of traditional consumerism?
What brands can do about the rising paradox between tech and gender
The agility paradox
When brands and iconic landmarks merge
Landor & Fitch lead digital transformation for Saudi Hollandi Bank
The first quantitative M&A brand benchmark
Landor & Fitch launches Brand Differential, a new predictive brand research tool
Five principles of creative disruption
How to win in the BRICS markets
Landor & Fitch transforms Nigeria’s leading commercial bank
The millennial paradox: <br>a generation uncovered
Survival of the fittest: the case for brand agility
Creating the Taj Group
Five fundamentals of great design: Story
Fashion forward
Five fundamentals of great design: Perception
Inject Hope: Putting a human face to addiction
How Airbnb controls its brand without controlling its customer experience
Landor & Fitch develops fresh new brand strategy and visual identity for Mint
Malaysian brands: Uncertainty is the only certainty
Breakaway Brands®
Brands that make you love them
Eight principles of luxury
Advice on branding in India
Think global to go global: The next big challenge for Indonesian brands
Mahindra takes on new identity
The agile brand
Eight principles of creativity
Landor & Fitch’s branding secrets
Eight principles of naming
A new visual identity for 9/11 Day of Service and Remembrance
Six simple tips for a successful brand launch
Seven principles of design
Does your brand sound as good as it looks?
Eight principles of branding
How customer segmentation helped Westfield USA find its muse
How not to name
The key to staying on-brand
Branding explained to a child
Reintroducing a British icon
How to build a consistent archetype-based brand strategy
The smells, tastes and sounds of sensory branding
Landor & Fitch talks branding in The Big Book of Marketing
Landor & Fitch appoints new Global CMO
Register for our Cannes Lions 2022 Wrap Webinar
L&F creative leaders named judges at D&AD Awards 2022