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Thinking
Strong brands perform better compared to the marketIs intuition enough to build a strong brand?How Modern Design creates versatile brands Destroy ordinary: the dynamics of Modern DesignHow to build a good brandBrand Vitality Index: built to help brands prosper in today’s worldCommunicative design: branding with added soulThe Age of retail experimentationFeel your way to successEnding planned obsolescence: the opportunitySustainable packaging: unpacking the opportunities for brandJoin the (culture) clubCancel culture is here to stay. Brands need to adapt.What’s so bad about being good?Leadership has not been easy in 2020Is the office dead and buried?Airline brands need to seriously shape up post-CovidDestination brands versus Covid-19. Seconds out. We are all activists nowRemote control: defining the future of the officeHumans are in crisis. Who gives a damn about brands?Sport. Time to move the goalposts.Learn from unicorns: purpose, communication and rituals countWhy 2020 is the year to ditch brand valuationA good user experience ≠ a good brand experienceDisruptors are coming for your industry. Are you ready?Don’t build a brand, build a community.New visual identity? Don’t get carried away by the techHow to brand the customer experienceJoint ventures: when to tie the brand knot?The age of small data Do androids dream of electric sheep?Can packaged food remain relevant?Learning to let go. Brand communities and why you need them.Landor & Fitch appoints new Global CMOL&F creative leaders named judges at D&AD Awards 2022