Strategy

Senior Strategist

Landor & Fitch

Hong Kong

Landor & Fitch is hiring the next Senior Strategist to join the Hong Kong studio. Could this be you?

 

About Us

As a company with studios across the globe, we power up the best minds from 31 teams in over 22 countries to create a unique skillset for each client. We spark ingenuity with global creative sprints that cross time zones and borders and spur on the best of our talent. That includes exceptional brand consulting and strategic design, brilliance in experience, retail and workplace design, and competition-smashing motion design. We are part of the WPP group.

The role

We’re looking for a Senior Strategist (Omnichannel) to bring that enjoys leveraging well-informed brand and consumer insights to create compelling, channel-right narratives for brands. From discovering ripe opportunity spaces through competitive audits to developing consumer journeys and brand positioning territories, you understand how to tell stories across the digital landscape, and the best way to drive an audience to these stories

You are able to quickly understand a brand’s ecosystem and can balance being an advocate for the audience you’re trying to reach with the business goals that have been identified. You’re an excellent communicator and influencer that thrives in a fast-paced, highly-collaborative and multi-disciplinary team.

 

  • Lead the strategy workstream on 1-2 brand and digital client projects within an integrated, multidisciplinary client team
  • Lead the creation of strategic deliverables across brand strategy and experience design through an omnichannel lens ranging from audience insights and competitive audits to brand positioning, opportunity mapping and journey mapping
  • Desing and lead the research into industry trends, competitive information, along with consumer insights to create and present concepts and recommendations in a compelling and impactful way to internal teams and senior level clients
  • Use quantitative and qualitative research to generate meaningful and intuitive insights that drive creative concepts 
  • Be able to work collaboratively with your team, but also operate autonomously and provide value throughout the entire project cycle
  • Partner with the Strategy Director on your team to support and contribute to the broader strategic direction across the team, including creating case studies and sharing internal knowledge

What skills are necessary?

  • Fluency in English, Cantonese and Chinese
  • Hong Kong and China market experience would be desirable
  • 4+ years of solid brand strategy experience which includes leading storytelling and omnichannel brand experience projects for large and small brands
  • A broad set of strategic skills and experiences focusing on brand, with expertise in omnichannel and with a foundational understanding of digital user experience digital transformation
  • Experience leading and supporting workshops with mid-senior level clients leveraging design-thinking frameworks
  • An inherent curiosity and a way of spotting the right insights out of complicated scenarios, simplifying and translating them into creative strategy that’s easy to implement
  • A background in consumer research, behaviourial science, creative strategy or digital activation (or a little of everything) will go a long way in ensuring your success. More importantly, you’re a good communicator and a story teller with a way of translating imagination into reality
  • Self-disciplined with a proactive attitude 
  • Ambitious and responsible

Our Commitment to Diversity & Inclusion

We believe diversity brings creativity, which is at the heart of everything we do. We are actively engaging in creating an environment free of discrimination, where our people and their uniqueness can shine and be celebrated. We’re working to set a standard for the industry as a whole, creating a culture of equity and belonging. We may not be perfect, and we know there is work to do, but we regularly check with our teams and Employee Resource Groups on how we are doing, using their insight to frame our thinking and actions, so we can all do better, working as one Landor & Fitch.