We create powerful platforms that spark change and inspire the extraordinary.

Our offer

<h4>We’re proud to be the world’s largest specialist brand and 
design group.</h4>With more than 1,200 curious and creative 
minds, spanning 20+ countries, we work as one team to 
make a positive difference for our clients, their communities, 
and the world we live in.

Transformative

brands, made

extraordinary

by design.

Transformative brands,

made extraordinary

We create powerful platforms that spark change and inspire the extraordinary

Transformative brands, made extraordinary by design.

Our offer

Questions we can answer: + What is our purpose? + How can we meaningfully differentiate? + How do we drive a consistent global narrative whilst ensuring local market relevance? + How do we maximise the value and impact of JVs and acquisitions? + How many brands do we need and which ones? + What are the employee experience considerations? + How can we make our brand a champion of ESG? +How can we ensure our infrastructure is designed to enable change and innovation?

We use brand strategy as a platform for action and catalyst for change


Brand strategy

Questions we can answer: + How should our brand and logomark look? + What should be the name of new products, JVs and acquisitions? + What is iconic and sacred to our brand identity? + What should our brand voice be? + How should our brand sound? + How should our brand move? +How should our brand be designed to flex across our entire CX ecosystem?

Expressing the iconic assets of your brand's visual, verbal, sound and sense

Brand expression

Questions we can answer: + How do we move our brand beyond product and into experience? + How is our retail design best manifested? + How do we tell a story through connected customer experiences? + How can we be sure our brand is meeting our customer’s sustainability expectations? + How should our service design evolve to better engage customers? + How can we have the biggest impact on our customer’s perception of our brand? + What experiences should we create that will reach and resonate with our audiences?

Creating ownable, connected brand experiences through physical, human and digital design

Brand experience

Questions we can answer: + How is our culture perceived by employees? + How do we align our leadership to our new vision and purpose? + How do we create and embed brand–led culture across our organisation? + How do we instil pride and belonging in our teams? +How should the employee experience evolve over time to amplify the brand? + How do we bring our strategy to life in a hybrid workspace? + How do we remove silos and integrate cultures? + How do we improve our employee experience and plan the journey? + How can our brand attract and retain top talent?

We align employees to embody the brand, own the company purpose and deliver on the strategy

Brand-led employee experience

Questions we can help with: +How can we manage and govern our global brand consistently, across all touchpoints? + How do we organize our teams to manage our brand? + How can we ensure that our brand is globally recognized and locally loved? + How can we manage our brand in a more agile and responsive way? + How do we nurture and involve brand ambassadors? + How can we make sustainability a competitive advantage?

Creating principles, frameworks, training and tools that inspire brand coherence

Brand management

Questions we can answer: + Which brand decisions will provide the biggest financial uplift for our business? + Can our brand stretch into new categories? How far should we stretch? + How could we optimise our brand portfolio? Which brands should we invest in? + Where is the biggest growth potential for our brand? + How do we measure and track our brand’s performance? +How do we measure and track our brand’s performance, both offline and online? +What is our brand value?

Transformative brands,
made extraordinary
by design.

We're proud to be the
world's largest specialist
brand and design group.

More than 1,200 curious
and creative minds,
spanning 20+ countries.

What’s new

De'Longhi

People engagement

Landor & Fitch wins with M&M'S Berlin at RDI

Full’r

Trane Technologies

Our
offer

Brand
strategy

Brand
expression

Brand
experience

Brand-led employee
experience

Brand
management

Brand
performance

Transformative brands,
made extraordinary
by design.

Transformative brands,made extraordinaryby design.

We're proud to be theworld's largest specialist brand and design group.

More than 1,200 curiousand creative minds,spanning 20+ countries.

What’s new

De'Longhi

People engagement

Landor & Fitch wins with M&M'S Berlin at RDI

Full’r

Trane Technologies

Our offer

Brandstrategy

Brandexpression

Brandexperience

Brand-led employeeexperience

Brandmanagement

Brandperformance

Transformative brands,made extraordinaryby design.

Transformative brands,
made extraordinary
by design.

We're proud to be the
world's largest specialist
brand and design group.

More than 1,200 curious
and creative minds,
spanning 20+ countries.

Our
offer

Brand
strategy

Brand
expression

Brand
experience

Brand-led employee
experience

Brand
management

Brand
performance

Transformative brands,
made extraordinary
by design.